Friday, June 06, 2025

Is Home Sewing Collapsing? A bit of a rant...

 As if it wasn't bad enough that Hancock's fabrics collapsed in 2016, then Jo-Ann's  (who had previously gobbled up the Cloth World, World of Fabrics, and So-Fro Fabrics chains in the previous decades) failed under the ludicrous burden of the leveraged buyout back in 2010, in which the investors who purchased the company did not take on the debt themselves but pushed it onto JoAnn's -- something that, in my opinion. should be illegal; now the news comes that the conglomerate that owns ALL the major pattern companies...Vogue, Butterick, McCall's and Simplicity... has sold all assets to a liquidator

Oh, there are mail order options for patterns from independent companies...some of whom have quite good patterns...but the only sewing pattern tissue printer in the entire country is part of that liquidation and all of those indy folks who print patterns on tissue paper use that printing service.  Who knows what will happen to that equipment now.  And we do have online fabric vendors.  Michael's craft stores has supposedly purchased up a good bit of the Hancock's and JoAnn's IP and intends to expand their home sewing offerings but the whole situation seems ominous.  I don't know if I will ever be able to, in the midst of a project, run to a local store and pick up that thing I need to finish, be it thread, zippers or buttons.  

I have read a lot of the comments pertaining to these closures, many of which say something to the effect of 'Oh, (whatever company) just didn't keep up with the times, so the demise was inevitable.'

But that begs the question...why did (fabric stores, pattern companies) not keep up with the times?

Y'all, they were all done in by financial shenanigans.  One company bought out all (or almost all) the major competition, then itself was bought out by an investor group that cared only for profit and had no interest whatsoever in the  home sewing community.  The Big 4 were owned, and just sold by,  IG Design group, who is a leading manufacturer and distributor of stationery, crafts, party and gift products for goodness sake!  Home sewing enthusiasts got frustrated with the lack of quality and techniques offered by the blob organizations and began turning to independent pattern designers and online fabric sources.  Not to disparage those folks, some of whom have great service and products, but...had the local store resources retained their quality, the masses would not have turned to online vendors.  Home sewing is an intensely personal pursuit, and we ALL want quick access to items we can see and touch in person.  I know the main reason I buy sewing goods online is because I can't get them locally. 

Which sounds like a business opportunity...except the goods available to retailers have also been disappearing.  Almost all fabric is milled overseas now.  Remember when a visit to a local fabric store would have the choice of multiple color ways in various prints or designs?  That's been rare for a long, long time.  Home sewing offerings are now mostly manufacturing overruns, with patterned fabrics available in one choice of color scheme only.  

All of this makes it difficult for youngsters coming of age to pick up the sewing habit.  The resources just aren't there; not to mention the demise of home economics in the public schools.  Materials for theater groups/ costuming/ cosplay are also getting harder to find...and more expensive.  I used to costume entire church productions from the dollar table at the local Wal-Mart.  Now I hesitate to even call what shows up on the discount rack (just one small rack...not a piled high table) 'sewing fabric'.  It. Is. Dreck.  A biblical costume could be made for less than $15 twenty years ago; that same costume would be about $75 now.  That's hard on a shoestring budget.

I don't know what the answer is, but I do wish our financial institutions would not allow leveraged buyouts that enable investors to skim profits from a company and then dump the debt back into it. 

I think I will now go upstairs and sew something as my own personal protest, lol.

5 comments:

  1. Thank you, Lara; you have echoed my thoughts and I also have no idea what to do about it.

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  2. I agree with you. What's even more worrying is that if you look at the brands that were also under the DGA umbrella, it's trims and buttons in danger too. Who among us doesn't have trims by Wrights, ribbons by Offray, buttons by LaMode or la petite, etc.?

    Patterns we *could* learn to do without by studying and learning to draft our own. A lot of work and time, but doable. Most of us already know how to make our own bias tape. We might be able to make our own buttons by learning to carve wood or bone. But *How* in the H*** would we be able to make zippers, ribbon, rickrack, cording, etc.?!

    Yeah, the big 4 might have missed the boat regarding moving to PDF patterns sooner, but I wonder - was it the pattern companies lagging, or were they prevented from doing so by the private equity vultures not wanting to invest in the training? The not so trivial detail about independent pattern companies having their patterns printed on equipment owned by the big 4...not good for those of us who prefer paper.

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    1. Yeah, the notions caught my eye, too. Buttons were already getting hard to find; what used to be both sides of an aisle at Hancock's was less than one side of one aisle at JoAnns. And...have you tried to buy buttons online? The search engines are all horrible. You can't just say 'Show me the 5/8" blue buttons'.....and I am convinced that the lack of 'keeping up' at the pattern companies was one hundred percent the lack of interest in making investment by the brand owners...who had no connections to home sewing at all. They knew nothing and they didn't care. :-(

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  3. I agree this wonderful “hobby” of mine keeps my mind active, my connection to my community alive and adds a few dollars to a slim budget. I want my fabric stores back!

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  4. Lisa, I agree with you completely. When the original Joann sale happened to the conglomerate in Britain, the paper people, I just knew that this was pure investment strategy by people who knew nothing and cared nothing about the sewing industry. I wish we were wrong but greed is so pervasive today. You are right. There should be a law.

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